Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

Purpose: Objective: This study aims to design a
multiplatform-based digital market to help rural MSMEs
(Micro, Small, Medium Enterprises) market and sell their
products in order to increase the competitiveness of
MSMEs.
Design/methodology/approach: The design of the digital
platform of Ngedolke.com used a design thinking strategy.
This study used the black box method to test the functional
suitability of the developed application.
Findings/result: This study produces an analysis and system
design that is used to develop the digital platform of
Ngedolke.com. Thus, it can be used to develop the system
further.
Originality/value/state of the art: The difference between
this study and previous studies lies in the use of system
design of a design thinking strategy. Besides, the technology
used is multiplatform-based.