Pengaruh Strategi Pemasaran Untuk Meningkatkan Penjualan Produk Umkm Studi Terhadap Toko Imamgift.Art

Marketing strategy is a way to face business competition and an
effort to increase product sales to UMKM. This research was
conducted to find out how the marketing strategy using
segmentation, targeting and positioning (STP) strategy analysis
and SWOT analysis in the Imamgift.art Store business. The type of
research used is qualitative with a descriptive approach. Data
collection techniques using the method of observation, interviews
and documentation. Interviews were conducted to informants who
have been selected from purposive sampling technique, namely to
an owner and several consumers who have purchased products at
the Imamgift.art Store. The results of this study are the
segmentation, targeting and positioning strategies that are carried
out to make the marketing strategy more focused in delivering
products to consumers so that it has an impact on increasing sales
at the Imamgift.art Store. From the SWOT analysis, the suggested
strategy to use is the SO (Strength Opportunity) strategy.