Similarity : The effects of work motivation and information technology on farmers’ performance

The present paper aims to examine and analyze: 1) the effect of farmers’ work motivation on their
performance; 2) the effect of information technology on farmers’ performance; 3) the effect of
farmers’ work motivation on their performance as moderated by local knowledge; and 4) the effect
of information technology utilization on farmers’ performance as moderated by local knowledge.
Our study population comprised of all farmers registered as members of farmer association in Tirtomartani Village, Sleman Regency, Yogyakarta. We adopt cluster random sampling as the sampling
method and use a sample of 102 respondents. Data were collected using a four-point Likert scale
and analyzed using smartPLS 3.0. The results indicate that: 1) work motivation had a positive effect
on farmers’ performance; 2) utilization of information technology had a positive effect on farmers’
performance; 3) local knowledge did not moderate the relationship between work motivation and
farmers’ performance; and 4) local knowledge moderated the relationship between utilization of
information technology and farmers’ performance.