Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

Kamal, Taufik and Ruscitasari, Zulfatun and Hendriana, Yana and Rafail, Wahma Ravenna (2021) Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village. Telematika: Jurnal Informatika dan Teknologi Informasi, 18 (3). pp. 334-344. ISSN 2460-9021

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Abstract

Purpose: Objective: This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs. Design/methodology/approach: The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application. Findings/result: This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further. Originality/value/state of the art: The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.

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